Social media is a diverse source of sentiment in Life Sciences and many other marketplaces. Many key market Influencers e.g. patients, physicians, care givers, third party advocates freely share their sentiment about a given product. These could be a medicine, medical product, or a treatment protocol and the information could be distributed across numerous blogs. Macrosoft AI’s expertise in Sentiment Analysis transformed this “blogosphere” into structured and actionable data for a medical device manufacturer.
- Data definitions
- Consumer and compitetor sentiment analysis
- A Superior Market Intelligence Capability
See how this Life Sciences company used the power of Sentiment Analysis to extract relevant data from content based social media. Download the case study now.